The Vogue Beds Group operates from its head office and factory in Barwell just outside of Leicester. The factory itself was previously one of George Wards shoe factories, one of the UK’s largest shoe and boot manufacturers. Some of G Ward’s Companies Ledgers books from the 1920’s can still be viewed in the factory today.
The Vogue Beds Group started to Re purpose the factory in 1993 and have continuously improved and worked on the site for it to become 60,000 sq ft centre of manufacturing excellence it is today. The factory now also features its own photography studio, research and development area and Factory Direct shop.
The founder of the Vogue Bed Group Ebrahim Patel has spent all of his working life in the bed and mattress industry. He became president of the National Bed Federation 2015 and still sits on its board to date. The group is still very family orientated with other members of Ebrahim’s family working within the business. Along with many members of the manufacturing team which have worked for The Vogue Beds Group of over 20 years.
We like to think we have done a lot in the last 30 years, but most importantly helped over a million people get a good nights sleep.
Vogue Beds Group History
Vogue Started in Yeoman Street, Leicester in 4,000 sq ft multi storey building
Vogue Moved to new site in Barwell – expanded to 12,000 sq ft
Launched retail and direct to consumer brand Factory Direct Beds
Became a member of the National Bed Federation (NBF)
Bought Head office Kingsfield House, expanded factory size to 42,000 sq ft
Bought surrounding buildings to consolidate the whole industrial area and expanded the factory size to 58,000 sq ft
Company Found Ebrahim Patel became an Executive Board Director on the NBF
First UK company to launch Blu Cool Memory Foam – memory foam without the heat
Launched Sports Therapy Mattress Brand to coincide with the Olympics
Starts manufacturing headboards to compliment divan bases
Company founder Ebrahim Patel became the President of the NBF
Helix Spring system launched & achieve runner up award for the bed manufacturer of the year awards at the NBF bed Show
Sports Therapy rebranded and launched as Therapy Mattress
Launched a new range of UK made Bedsteads and Blanket Boxes
Launched a dedicated online range of mattresses
30 Year Anniversary of Vogue Beds Group
Photography studio added to factory
Vegan Mattresses By Vogue Beds Launched as the UK’s only Vegan Mattress certified by the vegan society built by an NBF member.
Vegan Mattresses by Vogue achieve runner up award for the Bed manufacturer of the
year awards at the NBF bed Show
Start to manufacture upholstered bedframes in the UK
“Designing and making beds and mattresses is a real passion of mine. I work with my team here at Vogue to make the ideal products for getting the perfect nights sleep. I know that we are all individual and look for different things when finding the perfect mattress which is why Vogue Beds Group offer products for everyone. All hand made in the heart of England.”
Director: Ebrahim Patel